The Pursuit of Higher Lifetime Value with Steve Pockross

Steve Pockross brings more than 25 years of startup, Fortune 500, and nonprofit experience to his role as CEO of Verblio.

We talk about maximizing the lifetime value of your career, how to pick the right company for you, and what it takes to create standout content in a saturated market.

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0:00 Intro

1:47 Growing up in Denver in the 80’s

3:42 Receiving a liberal arts education

6:19 Living in a place where you don’t know the language

9:31 The world can be a dark place

11:32 Why are religious people happier than most other people?

14:12 Growth always ends in higher lifetime value

17:36 Being a cross-country tour guide as a 22-year-old

22:07 Vulnerability gives you the right to lead with authority

23:16 What changes when you have a child?

25:45 What are the two things that kids pick up from their parents?

30:10 Steve’s experience at LiveOps

38:50 Investing in technology services over people services

40:41 Figuring out the right amount of people for your company

42:03 What to look for when you are picking a company to work for

46:34 Hiring for traits instead of experience

48:59 Why your marketing team should be writing your company’s job descriptions

50:20 Differentiating your content with humor 

54:40 Taking chances

56:22 “One Final Question”

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